New Brunswick’s Irish Association launches its own YouTube channel

With covid-19 restrictions and the resulting closures, cancellations and postponements of local and regional heritage activities and events, the  Irish Canadian Cultural Association of New Brunswick, (ICCANB), an Irish culture and heritage non-profit organization established in 1983, found itself facing its biggest challenge yet: how to continue to provide educational, instructional, and Irish cultural activities to its members and the general public when gatherings were being strongly discouraged or completely banned.

After several months of hoping things would begin to improve, the ICCANB began to consider its various programs and the possibility that some of them could be delivered online.  The concept of establishing its own YouTube channel seemed an especially good fit.  The possibility for delivering a variety of heritage programming was a good match for this medium.

First video produced

As the November date neared when, for the 15th year, the Capital Area Chapter of the ICCANB would be participating in an international storytelling event called Tellabration!™, it was decided this would be a good time to go virtual.  With no experience in producing and presenting online programs, the Association approached a former “visiting Irish Scholar” from St. Thomas University, Den Farrell, to assist in producing the video.  Storytellers were lined up from 3 ICCANB Chapters: Bathurst (Kevin Mann), Saint John (Helena Hook) and Capital Area (current visiting Irish scholar, Siobhán Ní Dhufaidh), a volunteer host (Chris Burns), and a message from the New Brunswick Minister of Tourism, Heritage and Culture (Hon. Tammy Scott-Wallace) were all recorded separately before combining into a single storytelling video.  The 45-minute video includes a story about a visit of a Tinker to Helena’s childhood home, an overview of two Irish-New Brunswickers described as heroes by Bathurst’s Kevin Mann, and the story of the life of Siobhán’s beloved grandmother, still living in their Irish community.

Second video provides a Christmas treat

Leading up to Christmas Day, a second video was presented and is also still available on the Association’s fledgling You Tube channel.  In this video, ICCANB Provincial President, Bruce Driscoll provides a brief history of his Irish grandmother and her traditional steamed crumb pudding recipe handed down through the family for generations, as he prepares and cooks the pudding for viewers who want to try a taste of his Irish heritage.


The intent of the ICCANB You Tube channel is to provide an opportunity for Irish-related lectures, demonstrations, interviews, entertainment and news to be presented to a larger audience. 

Interested people can visit the channel at:

to watch the currently available videos and subscribe to be notified when other videos are posted.